About
A Note from Our Founder
Hi, Pearl here! I am a calligrapher, artist, designer, and established digital marketing leader. I have always loved creating with my own two hands for as long as I can remember. After a very fond 20+ years career in corporate, leading various Marketing teams at brands such as Etsy, Gilt Groupe, and Bloomingdale's, I now pursue art full time and restarted my small business here at DearDaughtersDesign.com in 2024. Your support means the world to me!
I hold a BBA in CIS minoring in Graphic Communications. I am currently pursuing a Natural Sciences Illustration Certificate at RISD Continuing Education, expected completion, 2026.
Building a business while being an art student in your forties is an exhilarating journey. If you're interested, follow my journey @pearllui on Instagram and stay up to date about my small business @deardaughtersdesign.
Thanks for being a part of my journey!
Warmly,
Pearl
Our Mission
Our mission is to create a kinder and more sustainable world.
- By building confidence in children through hand-lettered encouragement and showcasing natural wonders via hand-painted illustrations, we instill kindness and curiosity.
- By helping artists, creative entrepreneurs, and small businesses start and develop an online presence, we create a vibrant local and small business community that supports one another.
We aim to inspire and uplift, fostering a community where love and kindness thrive, allowing everyone to shine and celebrate human connection. Join us in making a lasting difference, one brushstroke, word, and story at a time.
Our Brand Culture & Commitment
Founded by artist Pearl Lui, Dear Daughters Design is a female-owned AAPI small business based in New Jersey. Originating from Brooklyn, New York, it started with a hand-painted card to support new moms and their breastfeeding journey. It has now evolved into promoting kindness and growth through inspirational art and affirmation greeting cards where each design reflects messages of empowerment and love.
We are committed to making a positive impact with products that brighten everyday including greeting cards, cozy apparel, and journals. All items are designed for quality and are printed in the USA. Our well-loved greeting cards often featuring uplifting phrases and delicate florals are proudly made in the USA and ships directly from our art studio. All other items are printed and fulfilled by trusted partners within the Printify and Printful network, shipping directly from the printer to your doorstep for a lower carbon footprint.
Artist & Founder
After over 20 years in corporate marketing at brands like Bloomingdale's and Etsy, Pearl Lui now pursues a second career as an artist and business consultant. She enjoys creating flowing modern calligraphy and illustrating the natural world, aiming to inspire a sustainable future for her daughters and others. Her heart remains strong with helping artists and creative entrepreneurs start their business online.
Pearl's family is a colossal part of her inspiration -- her mom, an oil painter and hobby dressmaker, and her late dad, a calligrapher and signage craftsman. Her father owned a small business for over 15 years in New York City prior to the internet boom, which heavily influences her passion to help creative entrepreneurs. Her husband plays the role of the shipping director, while her daughters act as the ever-enthusiastic critics. 🙂 And let’s not forget her German Shepherds, the official art studio snoozers! Thanks for joining us on this wonderful journey!
